Zalando Cart & Checkout Experimentations
Exploring clearer decisions across a high-volume purchase journey.
ZalandoReducing friction through focused product experiments.
I explored cart and checkout concepts for Zalando, testing how clearer hierarchy and stronger decision support could create a more predictable path to purchase across markets.
- Role
- Product Designer
- Market
- Europe
- Method
- Product experimentation
- Scope
- Cart + checkout
Goals
Make the path to purchase easier to understand.
The experiments focused on moments where information density, competing actions or unclear system feedback could slow customers down or make the next step feel uncertain.
Strengthen hierarchy
Keep the primary decision visible as order details change.
Explain consequences
Show how delivery, availability and payment choices affect the order.
Test incrementally
Use focused experiments to isolate the effect of each design change.
Approach
Using experiments to separate signal from assumption.
I developed and compared concepts across cart and checkout, focusing each experiment on a specific source of friction. The work balanced customer clarity with the operational and market complexity of a large European commerce platform.
Results
A clearer direction for high-volume checkout decisions.
The experimentation programme created concrete design directions for reducing uncertainty and improving decision support across the purchase journey.