Customized Jerseys
A guided personalisation experience for names and numbers.
ZalandoMaking every personalisation choice clear and reviewable.
I designed a guided customisation experience that helps customers personalise jerseys with names and numbers while keeping every choice easy to understand and verify.
- Role
- Product Designer
- Market
- Europe
- Scope
- Product personalisation
- Focus
- Guided customisation
Goals
Give customers confidence before committing to a unique product.
Personalised products introduce choices, validation rules and consequences that standard product pages do not. The experience needed to make those differences clear without adding unnecessary friction.
Guide the sequence
Present name, number and variation choices in a clear order.
Prevent mistakes
Validate entries early and explain constraints before checkout.
Support review
Show a concise summary so customers can confirm every detail.
Approach
A focused flow inside the existing shopping journey.
The design breaks customisation into understandable decisions, keeps product context visible and ends with an explicit review state before the personalised item is added to the bag.
Results
A clearer path from product selection to personalisation.
The concept reduces ambiguity around custom inputs and gives customers a more dependable way to review a product that cannot be treated like a standard purchase.