Notification Center
A scalable, personalised home for customer notifications.
ZalandoHelping customers understand what needs their attention.
I led the end-to-end design of Zalando’s in-app customer notification hub, defining a scalable and personalised experience used by millions of customers across Europe.
- Role
- Senior Product Designer
- Market
- Europe
- Reach
- Millions of customers
- Scope
- In-app notifications
Goals
Turn scattered updates into one coherent experience.
Customers needed a dependable place to find important updates without losing context or being overwhelmed by competing messages.
Prioritise clearly
Make urgent and actionable notifications easy to distinguish.
Preserve context
Connect every message to the relevant order, account or customer task.
Scale responsibly
Support different notification types and markets through a consistent system.
Approach
Designing the system and the customer experience together.
The work defined information hierarchy, notification states, read behaviour and action patterns as one reusable model. Personalisation determined relevance while consistent interaction rules kept the experience predictable.
Results
A scalable notification foundation for European markets.
The resulting hub gives millions of customers a single, structured place to understand updates and take the next appropriate action.