Staff Product Designer & Builder
Making complex products easier to use.
Selected work in shopping, healthcare and insurance. The challenges, choices and details behind each experience.
-
Password protected
Hyped Articles Checkout
How I redesigned access to Zalando’s most sought-after releases across 28 European markets, moving from a race against bots to an invitation-based buying model.
-
Soundry EHR Portal
How I designed Soundry’s care and billing tools as its founding product designer, supporting 90+ US providers and over $2 million in processed insurance coverage.
-
Booking Process Redesign
How I redesigned Thinksurance’s core booking journey for over 45,000 insurance brokers, supporting over €5.6 million in annual revenue.
-
Password protected
Gift Card Refactoring
How I redesigned Zalando’s gift-card experience across 23 European markets, translating EU regulation into clear payment journeys while safeguarding the credit customers already held.
-
Password protected
Notification Center
How I led the design of Zalando’s customer communication hub across 28 European markets, connecting fragmented updates, personalised offers and voucher redemption into one shopping journey.
-
Coming soon
Customized Jerseys
How I helped bring jersey personalisation to Zalando for the 2026 World Cup, taking fans from choosing a name and number to confidently ordering a product made for them.
-
Coming soon
Cart & Checkout Experiments
How I used rapid experimentation, AI-assisted prototyping and A/B testing to refine Zalando’s cart and checkout, where decisions make or break purchases for millions of customers.
